One of the world’s oldest watchmakers, Audemars Piguet, is sponsoring a charitable event in Thailand, from March 22 – 28, 2010. The King’s Cup Elephant Polo Tournament will take place in an area known as the Golden Triangle, a region native to the elephants.
The polo teams each consisting of three players will compete to win the coveted King’s Cup trophy.
A blessing ceremony and opening parade featuring native dancers and colorfully costumed villagers and elephant spirit men will mark the beginning of this weeklong competition. Introduced in 2001, this charitable event, generously sponsored by Audemars Piguet, will raise money to benefit Thailand’s elephants.
Thailand is home to approximately 3,600 domesticated, and 1,500 wild elephants. To date the tournament has raised over $250,000 for the National Elephant Institute. In recent years the funds have been used to custom build and run an elephant ambulance, in addition to providing housing and medical treatment to sick elephants in Thailand. In 2009 proceeds trained five elephants in occupational therapy to help treat Autism.