Today, Hublot announces their newest ambassador for Colombia – Radamel Falcao García. Known as Radamel Falcao or just “Falcao”, this Colombian soccer player is a rising star and fan favorite in the country and anywhere world-class talent is appreciated. Falcao is a classy athlete, and Hublot has made a great choice with this partnership. Falcao joins the elite group of athletes including Usain Bolt and Kobe Bryant, who are all Hublot ambassadors in support of social causes.
The sale of the “Classic Fusion Falcao” will provide financial support for the United Nations Office on Drugs and Crime (UNODC) to carry out work in the Ciénaga Grande de Santa Marta Wetlands region in Northern Colombia. Hublot is producing only 100 pieces (60 in titanium and 40 in gold) that will help the UNODC improve living conditions in the area. Proceeds from sales will fund a sports center and a fish storage center for local children.