IWC Ingenuieur Mission Earth Plastiki

With its prestigious history of catering to sportsmen, celebrities, and executives, it comes as no surprise that IWC is once again making waves with its Ingenuieur Automatic Mission Earth Plastiki Watch. This creation is dedicated to the success of David de Rothschild who was able to sail across the Pacific Islands on only a boat […]

IWC is the Official Timekeeper of Volvo Ocean Race

IWC was chosen as the official timekeeper of the Volvo Ocean Race (the “Everest” of sailing). It was also previously known as the Whitbread Round the World Race. It is a world-class competition that offers an exhilarating high. The race integrates glitz and glamour on dry land and a test of endurance at sea. It […]

Swiss Watch Trends for 2011

In last year’s Baselworld Event, one of the things people remember about Berlin is the cold. While it is not exactly warm this year, it’s certainly not as bad as last year which may be taken as a good sign! There is a countless number of choices in the event and the best part is, […]

The Strong History of the IWC Brand

One interesting facet about the International Watch Company (IWC) brand is that it’s actually founded by Americans. It is the only major Swiss watch making company that is established by Americans. During the 1860’s, there was greater demand for watches in the United States. The goal of Florentine Ariosto Jones, who took over the enterprise […]