Top Trends in the Swiss Watchmaking in 2012

Photo Credit: BASELWORLD

Photo Credit: BASELWORLD

No matter which way you look at it, it’s apparent that 2012 is a remarkable year for the Swiss watchmaking industry. The Baselworld 2012 event attracted a historically high number of visitors and it marks the end of an era. Its current format will be revolutionized to give way for a more modern feel next year. The fresh wave of products from the top and niche Swiss watch manufacturers has prompted excitement among watch collectors and connoisseurs alike. The event this year also revealed a shift towards the following trends:

Focus on ladies watches

The watch industry has been dominated by men’s collections ever since anyone can remember. It’s not a surprise. After all, timepieces were initially created due to the demand from men and its functions had been most beneficial to them. Now though, this is changing. Brands are shifting their focus to ladies watches. This year, there had been a number of notable ladies watches from Patek Philippe, Breitling, Raymond Weil, Rolex, and Omega among many others.

Dual time zone

Globalization has done its bit. Today’s customers are increasingly demanding the dual-time zone feature on their watches. That way, they can keep accurate track of time whether they are in New York, London, or Dubai. All companies from Rolex to Timex are investing heavily on timepieces that contain this feature. Watches with two time zones also come in handy with company managers who deal with colleagues from across the channel or even individuals with family members abroad.

One notable example of world timer watch this year is the Breitling Transocean Chronograph Unitime. Its movement has been carefully developed in-house. Powered by the Caliber 05, it has been fitted with a double disc that lets you show time in 24 different time zones. The mechanism is patented by the company. Such high-tech innovations come at a price though. Prices start at around $12,000 for this watch.

Smaller cases

Just several years ago up until last year, oversized watches were all the rage. It is changing in 2012 as people go for the more understated look. Watch companies from niche manufacturers to century-old giants are producing less overwhelming pieces that can accompany the wearer day in and day out. The designs are perfect for metrosexual males and men who simply like to look quietly sophisticated.

These are just some of the trends that are emerging in 2012. There will surely be more exciting developments as the year progresses further.

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