Renowned in every corner of the globe, Rolex is a brand that is known for its fine quality timepiece and technological innovations. The company takes pride in launching new concepts when it comes to design and functionality. Over the years, Rolex has introduced the first wristwatch that has an automatic date adjusting feature, the first-ever certified chronometer, and the first dust proofing case among others. It is not surprising that Rolex has become a household name not only in upper-class households but for people from all walks of life as well. Right now, Rolex is still creating world-class timepieces that are among the best in the world. Some of its newest Rolex watches today include revamped versions of popular models as well as new concept watches.